In September 2022, the club rebranded as Athens Kallithea FC and presented a new visual identity. The club's founding year 1966 and traditional five stars representing the founding merger of the club have been maintained as part of the identity, while the new Athens Kallithea FC crest is a stylized AK monogram with five points that reference the five stars. The club's traditional blue and white have been maintained but with an updated blue, and gold has been introduced as a complementary color. The design work was executed by German studio Bureau Borsche, which also handled the rebranding of Inter Milan and Venezia FC

AEK Athens 1:1 PAOK